For example, I was flipping through Heal magazine. Love the magazine! Great articles, a real asset for the cancer survivor. But I do chuckle a little when I see the ad for Arimidex because I didn't get my hot pink boxing gloves when I was given this prescription. And they seem pretty important in beating breast cancer.....Anyway while looking at Heal magazine, I saw a particularly awful piece of pink crap being advertised. I mean really awful, tacky, hideous. I am so sorry if I offend anyone that actually likes these little collectibles. But here she is..... The Hope Shoe Collectible!
Price is $19.95 + $6.99 "shipping and service". Also, in the full-page ad, it states
"A portion of the proceeds from the sale of these limited-edition charity keepsakes will be donated to help in this important fight"
I thought that sounded suspiciously vague. So I emailed them and specifically asked what percentage of the proceeds are donated to charity and what specific charity or charities the funds are dedicated. The answer was as follows:"As per your email, 2% of each item sold goes to Breast Cancer Research."
OK, so out of the ~$27 dollars that a customers spends on this
Obviously, if you just donate the $27.00 directly to breast cancer foundation instead, we win and the profiteers lose. Please check out the think before you pink website to look up which pink ribbon campaigns are worthwhile. And a big fat Boo Hiss Award to all the companies trying to profit on the fear, pain and suffering that breast cancer causes.
